Skip to main content

4 Tips On How To A/B Test Effectively With Adwords

4 Tips On How To A/B Test Effectively With Adwords

If you want to maximize the results you get from your online advertising campaigns, it's highly recommended that you regularly perform A/B split testing. In the simplest of terms, this is the process of testing different types of ads or landing pages to try and identify which would get better results. For instance, you can run two ads having different text fonts or different colour backgrounds. Or you can modify the overall look of the ads the next time you run another batch of advertisements. The main goal is to track and measure the performances of the ads and determine which ones get the most engagement from users.
To help you out, here are some tips on how to A/B test effectively with Adwords:

How do I optimize keywords for AdWords?

1) Test out slight differences. - When it comes to split testing, many marketers mistakenly assume that the two ads being tested should be completely different from each other. That said, you should start with slight differences in the ads. For illustration purposes, let's say you are split testing two ads selling a service. In the text ads, you can use the same format and theme but you should differentiate the texts of the call to action. You can use "Learn more!" for one ad and use "Get started!" on the other.

How can I improve my Google ad performance

2) Split test your ads on a weekly basis. - For a new campaign, let the ads run for at least a week. Then in the succeeding weeks, you should change and modify the ads every week to test out different text formats, colours, themes, backgrounds, etc. Of course, don't forget to diligently track and measure the performances of the ads in your campaign in the context of the modifications you made.

How do I optimize keywords for SEO?

3) Determine which metric you should prioritize. - There are several ways on how to track and measure the performances of your split ads. The one that you use would depend on what your goals and priorities are. If your goal is to improve sales, then you must focus on the conversion metric. If your focus is on increasing traffic, then you can focus on your click-through rates metrics.

Where do I put keywords for SEO?

4) Make sure that the ads rotate and are given equal exposure. - The split test won't be helpful if an ad gets shown more compared to its counterpart. That said, you need to set the ad rotation settings in a way that the ads get the same exposure.

How do I get more conversions in AdWords?

 You want to get better results from your advertising campaigns? Then you should always keep in mind these tips on how to A/B test effectively with Adwords.

Comments

Post a Comment

Popular posts from this blog

CPA Marketing What’s All the Hype

Most of us know about affiliate marketing, which is a type of virtual advertisement used by companies around the world to sell their products to consumers from around the globe. But have you heard of CPA marketing ? CPA marketing stands for Cost per Action marketing . The idea with a CPA marketing plan is to gather helpful information from possible customers and convert these into profitable leads to generate sales now and in the future. This information comes in all different forms such as telephone number, email address, credit card number, etc. Depending on how significant the information, will determine how much marketers in a CPA network are paid. All you need is potential customers who visit your site and submit this crucial information about themselves so that the company you are working for can use it in future affiliate marketing campaigns. Sometimes the pay for a single bit of information can is less than a dollar, while other times it can be as more than $50. The ...
Post a Comment
Read more

How You Can Generate Natural Traffic to Your CPA OffeR

How You Can Generate Natural Traffic to Your CPA Offer If you want to promote your campaign for your CPA offer, you need to make sure that you are able to generate enough traffic to your site(s) using the natural search engines. This means you need to learn how to enlist your site with the many search engines such as Google, Yahoo, or MSN. The higher the rank your site has in the search engines, the more money you are going to be able to generate. So how can you ensure that you have a high page rank? There are actually two basic ways you can do that. #1 On Page Factors What this means is that you need to use keywords that are very direct and intelligent as well as keywords that are highly relevant to any of the offers you provide. This also means that you need to make sure that your HTML tags contain the keywords, along with any of your H1, H2 and/or H3 tags, picture tags, video tags and your URLs should always contain the keywords. #2 Off Page Factors What this means is ...
Post a Comment
Read more

How to Select CPA Offers

How to Select CPA Offers Once you decide it’s time to start making money with CPA Marketing, you need to browse through the many CPA offers. Start by selecting the best 8-10 CPA networks that you would like to become involved in. Doing this makes it more helpful than just trying to choose one niche and spending all kinds of time doing the research, only to discover that there are all kinds of offers available to you. You can waste a great deal of time and energy, and become more frustrated. After you choose 8 to 10 best offers, you need to sit down and start to work your way through the markets available online to learn which are the most popular in demand, and to learn which ones are easiest to make the most money. The trick here is to learn what the hot topics are that are being searched for the most in the search engines and news. Google trends are the best place to begin. Go to http://google.com/trends, to find personality news stories. You will need to watch so you don’t be...
Post a Comment
Read more