Online marketing videos are the rave right now. In fact, if you are an online marketer and you are not yet using video you need to get on board and take advantage of what it has to offer. If you want to make a successful marketing video, you’ll want to check out these 5 winning tips that are sure to set you on the right path.
#1 Define Who Your Audience Is
Before you start to create your script, before you decide what your video is going to look like, and certainly, before you start shooting your video, you need to determine who your audience is – who do you want to reach with your video. Are you trying to reach a certain age, a certain income bracket, certain sex, etc? Knowing who your market is will help you to create a much better video because it will be targeted to the correct audience.
#2 Set One Goal
A common mistake is to define the audience and then create numerous goals that you want your video to achieve. The problem is that your video is too short to have more than one goal. So choose your single most important goal and focus on that. In Step #1, which is the top of your funnel, which brought in the targeted market, now in the middle of the funnel, you need to engage them, and at the bottom of the funnel, you need to close. Create your video with this in mind. Now, what is your goal?
#3 Turn Another Successful Format Into a Video
If you have content that has been successful – perhaps blog posts, an article, a presentation – take it and turn it into a working script for a video. Practice by reading it aloud. Make little adjustments so that it sounds right when spoken. Share it with others to get their feedback and then when you are satisfied to create your video.
#4 It’s Time to Record
You can record yourself using the script you’ve created – all you need is a webcam. Heck, you can use your iPhone if that’s what you have for a video camera. Don’t over think this. Playing the “if I only had” game is what stops us from producing, from moving forward, from being successful.
#5 Share Your Video
Once you have created your video you will want to share it on your website, blog, and place links on your social network connections. Get it out wherever you can and use your analytics to get the feedback and discover what was liked and what wasn’t. Then you can adjust when you go to make your next one.
That’s all there is to it. See there’s no reason to be afraid. In no time at all with little equipment, you too can make a successful marketing video.
#1 Define Who Your Audience Is
Before you start to create your script, before you decide what your video is going to look like, and certainly, before you start shooting your video, you need to determine who your audience is – who do you want to reach with your video. Are you trying to reach a certain age, a certain income bracket, certain sex, etc? Knowing who your market is will help you to create a much better video because it will be targeted to the correct audience.
#2 Set One Goal
A common mistake is to define the audience and then create numerous goals that you want your video to achieve. The problem is that your video is too short to have more than one goal. So choose your single most important goal and focus on that. In Step #1, which is the top of your funnel, which brought in the targeted market, now in the middle of the funnel, you need to engage them, and at the bottom of the funnel, you need to close. Create your video with this in mind. Now, what is your goal?
#3 Turn Another Successful Format Into a Video
If you have content that has been successful – perhaps blog posts, an article, a presentation – take it and turn it into a working script for a video. Practice by reading it aloud. Make little adjustments so that it sounds right when spoken. Share it with others to get their feedback and then when you are satisfied to create your video.
#4 It’s Time to Record
You can record yourself using the script you’ve created – all you need is a webcam. Heck, you can use your iPhone if that’s what you have for a video camera. Don’t over think this. Playing the “if I only had” game is what stops us from producing, from moving forward, from being successful.
#5 Share Your Video
Once you have created your video you will want to share it on your website, blog, and place links on your social network connections. Get it out wherever you can and use your analytics to get the feedback and discover what was liked and what wasn’t. Then you can adjust when you go to make your next one.
That’s all there is to it. See there’s no reason to be afraid. In no time at all with little equipment, you too can make a successful marketing video.
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