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How To Use Facebook Live To Connect With Your Audience

How To Use Facebook Live To Connect With Your Audience

Word travels very fast on Facebook. If the right people get a hold of your idea and run with it, you can get a massive free exposure that can lead to equally impressive sales.

There is some evidence the general public is growing weary of reading Facebook's endless short posts. So why not step things up a bit with your own live Facebook event. It's easy to start your own chat session or webinar. You can use a simple, free software called Linq to (pronounced Link-to) to easily host your teleseminar on your Facebook account.

Use a mic and webcam to connect with others who can do the same. These days when most recent laptops, desktops, and pads have mics and cams built in, it's a no-brainer to host this kind of live event.

That lifts the mighty Facebook up from essentially a print magazine to interactive television. That's a huge jump!

More to the point you will be offering something new and exciting for friends and hopefully hundreds of your friends' friends.

What can you talk about in your Facebook webinar?

1) Show people how to do something. Teach what you know. Keep it basic or focus entirely on one complex aspect many people have difficulty with.

2) Announce your new product or service and demonstrate how it works. Ask for comments and ideas on how the product can be used. Or ask for ideas on how an old product can be improved.

3) Hold a meeting of your "trusted advisors." Your customers can give you input on what moves your company should make. People love to voice their ideas and opinions.

4) Announce and explain a new business opportunity. In the new economy, there will be many hidden chances to earn good incomes in ways we may not have noticed before.

Live events have always gotten attention on the Web. From the very beginning live chats with experts, live webcams, and later live events on YouTube got lots of interest and even made headlines.

That principle hasn't changed. The Internet is largely static, with pages of writing that change little from day to day or even year to year. One of the things that people like most about Facebook is it's always changing. There are always fresh posts and photos being added, sometimes moment to moment.

You can follow that idea one step further to have the most energy-filled thing available on Facebook--a live event. As one expert put it, get the right event on Facebook and it’s like throwing gasoline on a fire.

Staging your own live event on Facebook is putting an exciting twist on the world's most popular gathering place. You may be surprised at the audience and enthusiasm you draw.

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