Skip to main content

Learn From How Starbucks Uses Online and Offline Marketing Effectively

               Learn From How Starbucks Uses Online and Offline Marketing Effectively

Starbucks – this is a very successful offline business, that has certainly learned how to use online and offline marketing effectively. In fact, there are many lessons that most businesses could learn from how Starbucks does things.




 How is it that every Starbucks feels like its own unique local coffee shop? How is it that Starbucks was able to turn its online Starbuck Rewards program that uses the smartphone app into such a success? Few would argue with the fact that Starbucks is a leader in the coffee industry and with their marketing. So let’s see what we can learn from them.

Examples of Online Marketing That’s Been Successful

1. Starbucks uses Twitter to engage with their followers. If you follow them, they’ll follow you back. They engage in conversations with the audience. That might be wishing students good luck on finals or it might be talking about Starbucks nail art. Users can even Tweet a gift card to anyone they like.

2. Starbucks offers its customers free Wi-Fi and that perk has encouraged customers to stay in the coffee shop rather than to get their coffee on the fly. Once customers connect to the Starbucks Wi-Fi they can enjoy the Starbucks Digital Experience. Services that generall charge like USA Today, are free through Starbucks.

3. The Starbucks app has made it very convenient to pay on the fly. But it does more. It allows you to build stars for free drinks. It’s a win-win all the way around and it has been a huge success with customers.

Offline Examples

1. The iconic red cup rings in the holidays every year. When you see someone carrying out the Starbucks red cup it means it’s time for those special holiday drinks. It elicits emotions and other small businesses should take note and figure out how they can match their products/services to a season and turn on their customers ‘joy.’

2. Starbucks loves to run contests where those participating must be the first to post a new ad or poster. They cleverly integrate their website along with their social media to encourage customers to participate.

That’s just a few examples of what Starbucks has been highly successful with. Take their success, break it down and determine how you can have the same kind of success. There’s plenty of companies that can show you a successful online and offline marketing campaign. Learn from their success.

Comments

Post a Comment

Popular posts from this blog

How You Can Generate Natural Traffic to Your CPA OffeR

How You Can Generate Natural Traffic to Your CPA Offer If you want to promote your campaign for your CPA offer, you need to make sure that you are able to generate enough traffic to your site(s) using the natural search engines. This means you need to learn how to enlist your site with the many search engines such as Google, Yahoo, or MSN. The higher the rank your site has in the search engines, the more money you are going to be able to generate. So how can you ensure that you have a high page rank? There are actually two basic ways you can do that. #1 On Page Factors What this means is that you need to use keywords that are very direct and intelligent as well as keywords that are highly relevant to any of the offers you provide. This also means that you need to make sure that your HTML tags contain the keywords, along with any of your H1, H2 and/or H3 tags, picture tags, video tags and your URLs should always contain the keywords. #2 Off Page Factors What this means is ...
Post a Comment
Read more

CPA Marketing What’s All the Hype

Most of us know about affiliate marketing, which is a type of virtual advertisement used by companies around the world to sell their products to consumers from around the globe. But have you heard of CPA marketing ? CPA marketing stands for Cost per Action marketing . The idea with a CPA marketing plan is to gather helpful information from possible customers and convert these into profitable leads to generate sales now and in the future. This information comes in all different forms such as telephone number, email address, credit card number, etc. Depending on how significant the information, will determine how much marketers in a CPA network are paid. All you need is potential customers who visit your site and submit this crucial information about themselves so that the company you are working for can use it in future affiliate marketing campaigns. Sometimes the pay for a single bit of information can is less than a dollar, while other times it can be as more than $50. The ...
Post a Comment
Read more

How You Can Earn Big with CPA Marketing

How You Can Earn Big with CPA Marketing If you are one of those people who dream about getting rich quick, you need to know that great opportunities only come along once in a while, and if time and money are an issue, there is only one arena in the online business world where you make a lot of money fast. If you believe that online business marketing is solely focused on sales and advertisement, then you are definitely on the right track. Many will tell you that affiliate marketing is the best job that you can afford to keep, and basically, it works as a CPA network. What does this mean? Are you worried that you are not aware of the terms and what their meanings imply? Are you worried that you have never heard about CPA networks before? Stop worrying, because this is something that you can overcome very easily. Not only are we going to tell you what CPA means, but we are also going to walk you through the complete procedure of how to get hold of a CPA and use it to optimize your...
Post a Comment
Read more